(Sharecast News) - Wall Street trading got off to a mixed start on Friday as market participants continued to thumb over corporate earnings.

As of 1530 BST, the Dow Jones Industrial Average was down 0.38% at 43,074.95, while the S&P 500 advanced 0.18% to 5,852.07 and the Nasdaq Composite came out the gate 0.63% firmer at 18,489.12.

The Dow opened 164.10 points lower on Friday, erasing gains recorded in the previous session.

Netflix earnings were in focus early on Friday after the streaming giant's Q3 earnings beat Wall Street estimates on both the top and bottom lines, while insurer Travelers beat quarterly profit estimates on underwriting strength, investment gains.

American Express quarterly profits exceeded expectations on the back of more disciplined cost control throughout the period and Procter & Gamble said Q1 sales had fallen short of expectations despite the group hiking prices.

On the macro front, US housing starts slipped 0.5% month-on-month to a reading of 1.35m in September, according to the Census Bureau, in line with market expectations. Elsewhere, building permits fell by a more-than-expected 2.9% to 1.42m in September, missing forecasts for a reading of 1.46m.

Reporting by Iain Gilbert at Sharecast.com

Dow Jones - Risers

Apple Inc. (AAPL) $235.79 1.57%

Intel Corp. (INTC) $22.78 1.52%

Unitedhealth Group Inc. (UNH) $568.20 0.38%

Coca-Cola Co. (KO) $70.15 0.36%

Microsoft Corp. (MSFT) $417.80 0.26%

Salesforce.Com Inc. (CRM) $291.83 0.25%

McDonald's Corp. (MCD) $315.29 0.19%

Cisco Systems Inc. (CSCO) $56.49 0.16%

Verizon Communications Inc. (VZ) $43.85 0.01%

Dowdupont Inc. (DWDP) $0.00 0.00%

Dow Jones - Fallers

American Express Co. (AXP) $271.02 -5.17%

Walgreens Boots Alliance, Inc. (WBA) $10.52 -1.36%

3M Co. (MMM) $134.64 -0.77%

Procter & Gamble Co. (PG) $171.03 -0.73%

Travelers Company Inc. (TRV) $262.90 -0.72%

Chevron Corp. (CVX) $150.17 -0.68%

Merck & Co. Inc. (MRK) $109.02 -0.67%

Caterpillar Inc. (CAT) $392.04 -0.62%

International Business Machines Corporation (CDI) (IBM) $231.44 -0.62%

Visa Inc. (V) $288.73 -0.57%

S&P 500 - Risers

Netflix Inc. (NFLX) $757.50 10.16%

Intuitive Surgical Inc. (ISRG) $512.36 8.15%

Lamb Weston Holdings, Inc. (LW) $75.69 6.61%

CenturyLink Inc. (LUMN) $6.52 5.50%

Comerica Inc. (CMA) $65.16 4.02%

Kohls Corp. (KSS) $20.65 3.07%

Wynn Resorts Ltd. (WYNN) $100.63 2.69%

Gap Inc. (GAP) $22.83 2.65%

CSX Corp. (CSX) $33.94 2.58%

Fluor Corp. (FLR) $55.13 2.32%

S&P 500 - Fallers

CVS Health Corp (CVS) $59.13 -7.12%

American Express Co. (AXP) $271.02 -5.17%

Fifth Third Bancorp (FITB) $43.70 -3.68%

Vertex Pharmaceuticals Inc. (VRTX) $481.76 -3.40%

Elevance Health Inc. (ELV) $431.74 -2.84%

CIGNA Corp. (CI) $343.59 -2.70%

Archer-Daniels-Midland Co. (ADM) $57.15 -2.52%

Bread Financial Holdings, Inc. (BFH) $51.53 -2.42%

Synchrony Financial (SYF) $55.49 -2.13%

Alaska Air Group Inc. (ALK) $44.78 -1.91%

Nasdaq 100 - Risers

Netflix Inc. (NFLX) $757.50 10.16%

Intuitive Surgical Inc. (ISRG) $512.36 8.15%

Trip.com Group Limited (TCOM) $61.74 6.46%

NetEase Inc. Ads (NTES) $83.39 4.60%

Asml Holdings N.V. (ASML) $723.76 3.31%

Baidu Inc. (BIDU) $95.14 3.29%

JD.com, Inc. (JD) $40.11 3.25%

Wynn Resorts Ltd. (WYNN) $100.63 2.69%

CSX Corp. (CSX) $33.94 2.58%

Sirius XM Holdings Inc (SIRI) $27.55 1.66%

Nasdaq 100 - Fallers

Vertex Pharmaceuticals Inc. (VRTX) $481.76 -3.40%

Gen Digital Inc. (GEN) $27.65 -1.48%

Walgreens Boots Alliance, Inc. (WBA) $10.52 -1.36%

eBay Inc. (EBAY) $64.54 -1.26%

Liberty Global plc Series A (LBTYA) $20.95 -0.92%

Incyte Corp. (INCY) $65.97 -0.69%

Liberty Global plc Series C (LBTYK) $21.77 -0.68%

Gilead Sciences Inc. (GILD) $86.83 -0.61%

Check Point Software Technologies Ltd. (CHKP) $206.20 -0.60%

Dollar Tree Inc (DLTR) $67.52 -0.50%