Seeen enters strategic partnership with American 7s Football League

1st Mar 2024 14:50

(Sharecast News) - Seeen announced a strategic partnership with the American 7s Football League (A7FL) on Friday, involving the integration of its media and technology artificial intelligence (AI) platform into A7FL's digital landscape, aimed at delivering 'key video moments; to augment views and revenue across video content.

The AIM-traded firm said as part of the partnership, it would power A7FL's video-on-demand offering throughout the league's upcoming 10th season in 2024.

It said the integration would allow fans to access a curated selection of matches, highlights, player, and team playlists while facilitating direct engagement to purchase A7FL merchandise and tickets.

"We are excited to deepen our partnership with A7FL, who have created a unique brand, focussed on attracting younger and diverse audiences," said chief executive officer Adrian Hargrave.

"Our offering is well suited for A7FL's audience and we look forward to driving more views and more sales for A7FL as it continues its growth."

At 0800 GMT, shares in Seeen were up 2.05% at 4.97p.

Reporting by Josh White for Sharecast.com.