Porsche Q1 deliveries fall as sales in China, Germany plummet

8th Apr 2025 10:12

(Sharecast News) - Porsche delivered 8% fewer vehicles in the first quarter on the back of heavy declines in sales in China and the domestic German market.

The luxury carmaker reported a total of 71,470 deliveries worldwide over the first three months of 2025, down from 77,640 a year earlier.

While the North American market saw strong growth, Chinese sales plummeted 42% to 9,471 due to a "continuing tense economic situation", the company said, along with a focus on "value-oriented sales" which it said aimed to balance demand and supply.

Over in Germany, deliveries sank 34% to 7,495 which Porsche blamed on tough comparatives with last year, as well as European cybersecurity regulations, which led to a supply gap for the 718 model series and the combustion-engined Macan.

Sales across the rest of Europe, excluding Germany, were 10% lower at 18,017.

Over in the US and Canada - Porsche's largest market - deliveries were up an impressive 37% at 20,698, which the company said was due to import-related delays in deliveries of certain models the year before.

Meanwhile, according to analysts, there is also speculation that Porsche - alongside other automakers - attempted to ship more vehicles to the US ahead of new trade tariffs on auto imports launched last week by the Trump administration.

Looking ahead to the rest of the year, Matthias Becker, Porsche's head of sales and marketing, said: "Porsche has a very young and highly attractive product range. Customer demand remains at a solid level. At the same time, Porsche is also investing in the brand and the product portfolio in order to be able to react flexibly to customer requirements."

Shares were down 0.8% at €31.96 by 1128 in Frankfurt.