8th Aug 2024 07:01
(Sharecast News) - Events organiser Ascential said it had signed a deal to buy the commercial assets of advertising awards owner Effie for an undisclosed sum.
Effie will join Ascential's LIONS Division, which runs the Cannes Lions event - known as the Oscars of the ad business.
The deal comes two weeks after sector giant Informa said it was buying rival Ascential for £1.16bn.
Reporting by Frank Prenesti for Sharecast.com