4Global expands partnership with US Soccer

23rd Sep 2024 13:55

(Sharecast News) - Sports, fitness and wellness data and technology specialist 4Global announced a significant expansion of its partnership with US Soccer on Monday.

The AIM-traded firm said the enhanced agreement would see it deliver comprehensive data, platform services, and strategic insights to help US Soccer evaluate and optimise soccer facilities across the United States.

It said the expanded project, known as Insight Solutions, would build on the initial Insight Labs initiative launched earlier in the year, which focussed on analysing soccer facilities within a single state.

Under the new agreement, 4Global said it would provide US Soccer with detailed insights to inform investment decisions and legacy planning.

The goal was to boost grassroots participation and foster the growth of soccer nationwide by ensuring that facilities were strategically developed and maintained.

"Having a high-profile and ambitious organisation such as US Soccer keen to expand its use of 4Global's offering is testament to the value we add and the quality of the service we provide," said chief executive officer Eloy Mazon.

"The beauty of our model is there is no limit to the business benefits that can be derived from increased use of data, with the discovery of new opportunities to leverage it a natural part of the ongoing journey.

"We look forward to deepening our relationship with US Soccer further and using our experience with them to expand our presence in the North American market, a key area of focus in our growth strategy."

Mazon said instrumental to the company's success in securing the expansion was its blend of data, technology and strategic support, coupled with its track record in the sector, including with the UK Department for Digital, Culture, Media and Sport, the Football Association of Ireland, and the Football Foundation.

"It is pleasing to see that we are now taking our knowledge and expertise to new markets, enabled by the replicability of and demand for these projects overseas.

"This underscores our confidence in the opportunity for further international deals of this size and scale and we look forward to updating on further commercial progress in due course."

At 0800 BST, shares in 4Global were up 3.25% at 46.98p.

Reporting by Josh White for Sharecast.com.